Turn Service Design Research into Action using the Service Design Scorecard System
Q: How can service designers facilitate stakeholders to identify and prioritize ideas, and be confident in the chosen direction?
A: The Moment Service Design Scorecard System
Here's what you'll get:
- A tool to guide group discussions based on design and business needs; not personal opinions
- An Excel spreadsheet with instructions and built-in formulas
- A 5-step process to involve designers and stakeholders with differing interests
- A powerful tool to help move your teams from design thinking to service design methodologies
- A decision-making framework to have confidence in your chosen path to action
- A process to evaluate and prioritize two different project types: service design ideas and prototypes
The Scorecard was originally introduced in Touchpoint, The Service Design Network's magazine, in August 2018 (vol 10 no. 1).
You're in good company
The Scorecard in action
We made the Service Design Scorecard to use with our experience design clients. It has been tested with real teams in multiple industries, including telecom, banking, insurance, healthcare, not-for-profit, and the public sector. It works really well.
We're sharing this service design research resource with you for 2 reasons:
- This tool is published as an article in the Service Design Network publication Touchpoint, and we wanted to also make it available to friends of The Moment.
- As we continue to collaborate on new tools and methods to advance the practice of service design and innovation, we would love to hear how you are using this and any similar tools in your projects.
A Scorecard case study
We recently worked on a service design project with a client in the banking industry who was familiar with design thinking methodologies. Our task was to build a sales experience that both delighted customers and met existing business needs. We did this through service design research insights and co-creation sessions where we spoke directly to our client's customers. It gave us many amazing ideas and directions to test out.
After low-fidelity prototypes and analyzing opportunities and learnings, our joined up team presented eight concepts to the client’s larger stakeholder group from across the business. We used the Service Design Scorecard to evaluate and discuss each concept, and prioritize the next phase of the project.
As a result of the Scorecard, we effectively centred the discussion around the needs of the business and the design, leaving personal opinions and judgments out of it. We consistently use this with clients and find it an immensely useful tool, and one that easily allows us to facilitate productive conversations in a group of diverse stakeholders.
Try it out, let us know what you think.
Simon Mhanna created the Service Design Scorecard at The Moment, an Innovation Design Studio in Toronto, Canada. He developed the Scorecard as a way for teams to help prioritize and structure decision making within complex, multi-stakeholder service design engagements. For questions about the Scorecard, or to provide feedback (we'd love to know how you're using it!) please email Simon (email@example.com)Email Simon